Campaigns
To read about key features and the AIM® Edge, click here

Casino Direct Marketing Campaign Management

AIM® removes the guesswork with intelligent, user-friendly casino marketing tools to query and execute direct mail, email and telemarketing campaigns. The AIM casino marketing software turns campaign management from a complex process to an easy, profitable one. AIM enables you to customize your database marketing campaign strategy for adaptable and innovative advantages in the ever-changing casino markets. The AIM campaign management technology offers powerful competitive advantages:

Flexible

Provides flexibility in casino database marketing strategy and execution. You can target specific groups, react quickly to market changes, adapt for operational needs and develop unique, customized marketing.

Efficient

Creates more efficient campaign management processes with intuitive, easy-to-use casino marketing tools. AIM eases IT workload, while placing the capability into your marketers' hands.

Accurate

Maximizes accuracy of direct marketing campaigns through multiple levels of quality controls.

To learn more about AIM® casino marketing software, contact us now for a complete demonstration. Request Demo

The Edge
Campaigns
  • Matrix technology with flexible functionality to develop marketing campaigns
  • Email campaign management, deployment and reporting
  • Tools for accurate campaign execution via query logic and quality assurance
  • Database segmentation based on casino industry standards and beyond
  • Management of direct mail, email and telemarketing campaigns
  • Quick and easy casino data mining for direct marketing list selection
  • Campaign response analysis to improve redemption rates and player loyalty
  • User-friendly and intuitive casino marketing software
  • Proforma technology that aligns reinvestment and revenue using past performance to forecast future campaign results
  • Output options for internal or external campaign fulfillment
  • Expanded productivity of your casino marketing staff
  • Compatible with all major player tracking systems
  • Easy-to-use casino player development and CRM software
  • Oversee effectiveness and profitability of your player development team
  • Connect database marketing efforts with host communications
  • Improve host productivity and accountability through objective goal tracking
  • Identify valuable players and assign contacts to increase loyalty and visitation
  • Find defecting and inactive customers to reengage them
  • Connect with new players to motivate repeat visits
  • View individual player's recent play data to make smarter comp decisions
  • Verify what offers the player received and which were redeemed
  • Engage with players in a more personal way using the player interest database
  • Monitor coding of players to hosts
  • Target key player segments for VIP event invitations
  • Create team-based player development goals for the department
  • Access AIM through using mobile tablet devices anywhere in the casino
  • Database analysis reports designed specifically for the casino industry
  • Ability to customize reports by player worth segments, specific time periods and other key database characteristics
  • Drill down technology featured in the database analysis and campaign response reports to identify the players behind the numbers
  • Campaign redemption results from the time a direct marketing campaign is deployed and throughout the validation period
  • Speed in data mining and analyzing casino data
  • User-friendly system which does not require advanced technical expertise to produce casino marketing analysis reports
  • Storage of historical casino database analysis reports
  • Downloadable casino marketing reports for ease of use and distribution
  • Data visualization to help make sense of the data
  • View individual player's recent play data to make smarter comp decisions
  • Verify what offers the player received and which were redeemed
  • Engage with players in a more personal way using the player interest database
  • Monitor coding of players to hosts
  • Target key player segments for VIP event invitations

To learn more about AIM® casino marketing software, contact us now for a complete demonstration. Request Demo

Don't take our word for it.
Take AIM for a test drive.

If you're interested in AIM®, learn more and schedule a demonstration.
We look forward to hearing from you.

Contact:

Craig Border
Vice President of Database Marketing
702-361-3850

Marketing Results
2900 West Horizon Ridge Parkway
Suite 200
Henderson, NV 89052
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