Player Development
To read about key features and the AIM® Edge, click here
Player Development

Get The Inside Edge On
The Most Profitable Players

Knowing your players and making personal connections sustains critical guest loyalty. AIM®'s player development tools help inspire superior service for your most profitable players, reactivate inactive customers and forge lasting relationships with new guests. AIM Casino CRM Software provides casino player development directors with tools to manage a dynamic goal-driven staff by overseeing hosted-player communications, visitation and associated revenue. Hosts can access player profiles, providing the ability for more quality interactions with key players. AIM's innovative customer relationship management capabilities organize communication initiatives and identify different player touch points.

To learn more about AIM® casino marketing software, contact us now for a complete demonstration. Request Demo

The Edge
Player Development
  • Easy-to-use casino player development and casino CRM software
  • Oversee effectiveness and profitability of your player development team
  • Connect database casino marketing efforts with host communications
  • Improve host productivity and accountability through objective goal tracking
  • Identify valuable players and assign contacts to increase loyalty and visitation
  • Find defecting and inactive customers to reengage them
  • Connect with new players to motivate repeat visits
  • View an individual player's recent play data to make smarter comp decisions
  • Verify what offers the player received and which were redeemed
  • Engage with players in a more personal way using the player interest database
  • Monitor coding of players to hosts
  • Target key player segments for VIP event invitations
  • Create team-based player development goals for the department
  • Matrix technology with flexible functionality to develop marketing campaigns
  • Email campaign management, deployment and reporting
  • Tools for accurate campaign execution via query logic and quality assurance
  • Database segmentation based on casino industry standards and beyond
  • Management of direct mail, email and telemarketing campaigns
  • Quick and easy casino data mining for direct marketing list selection
  • Campaign response analysis to improve redemption rates and player loyalty
  • User-friendly and intuitive casino marketing software
  • Proforma technology that aligns reinvestment and revenue using past performance to forecast future campaign results
  • Output options for internal or external campaign fulfillment
  • Expanded productivity of your casino marketing staff
  • Compatible with all major player tracking systems
  • Database analysis reports designed specifically for the casino industry
  • Ability to customize reports by player worth segments, specific time periods and other key database characteristics
  • Drill down technology featured in the database analysis and campaign response reports to identify the players behind the numbers
  • Campaign redemption results from the time a direct marketing campaign is deployed and throughout the validation period
  • Speed in data mining and analyzing casino data
  • User-friendly system which does not require advanced technical expertise to produce casino marketing analysis reports
  • Storage of historical casino database analysis reports
  • Downloadable casino marketing reports for ease of use and distribution
  • Data visualization to help make sense of the data
  • View individual player's recent play data to make smarter comp decisions
  • Verify what offers the player received and which were redeemed
  • Engage with players in a more personal way using the player interest database
  • Monitor coding of players to hosts
  • Target key player segments for VIP event invitations

To learn more about AIM® casino marketing software, contact us now for a complete demonstration. Request Demo

Don't take our word for it.
Take AIM for a test drive.

If you're interested in AIM®, learn more and schedule a demonstration.
We look forward to hearing from you.


Craig Border
Vice President of Database Marketing

Marketing Results
2900 West Horizon Ridge Parkway
Suite 200
Henderson, NV 89052
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